Public health experts and community health organisations are supporting a campaign to reduce the consumption of sugar sweetened beverages.

This campaign will be promoted by TV and newsaper advertising directed at individuals and families, but also by putting pressure on the big manufacturers of sugar laden , high kilojoule beverages.

Some of these measures include reducing the sugar content of high kilojoule laden drinks and stopping the marketing of these products to children and young people.

What can you do on an individual level : limit the consumption of these beverages, encourage family members to drink more water, speak to your dentist about any concerns in relation to tooth erosion and dental disease.